COMMERCIALIZATION, PLANS OF OPERATIVE MARKETING

• Development of the plan of marketing and Plans of Commercialization.
• Definition of objectives, positioning and tactics.
• Definition of products and services.
• Development of the plan of Trade Marketing for the distribution channels.
• Fixation and prices policy.
• Communications program: Force of Sales, Publicity, Presses, Public Relations.
• Promotion, Direct Marketing, Fairs and Exhibitions, Merchandising.
• Pursuit and control of the marketing plan.

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