RELAUNCHING, NEW PROD. AND/OR BUSINESSES
Product test. - Blind and identified tests of product.
- Segmentation of buyers. - Definition of target.
- Positioning. - Evaluations name brand
- Evaluations of product idea. - optimum product attributes.
- Cocept Test. - connotation in product concepts, strategies and image.
- Packaging Look Test. - evaluation of labels, packings or packages.
- Sniff Test. - evaluation of fragrances, aromas and perceptions of flavor.
- Test of prices. - perceived price, behavior of the demand Versus. The supply.