COMMUNICATION

BDM. - Designed for the pursuit in continuous monitoring name brand in its advertising strategy

- Tracking. - Measurement of penetration and performance of the advertising campaign.
- Advertising Awarenes. - It allows to measure the recollection of commercial.
- Product unfolding. - penetration name brand, intention of purchase.

PUBLICITY. - Evaluation of strategies and creative proposals, selection between 2 and 3 alternatives.
- Pre Test. - Of advertising pieces in rough draft finished, cuali and quantitative
- Post Test. - Spontaneous recollection and with the help of the commercial one. Positive and negative aspects, motivating evaluation as of purchase.

PACKING. - Qualitative evaluations and Packaging Test.

PROMOTION. - Qualitative and quantitative evaluations. Of sale and o'clock virtual.

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